Samsung Electronics America and “The Tonight Show Starring Jimmy Fallon” team up for the first-ever Metaverse experience, and “Tonight at the Rock Powered by Samsung Galaxy” in Fortnite

Samsung and “The Tonight Present Starring Jimmy Fallon” are uniting as soon as once more, utilizing Fortnite* because the platform for the present’s first interactive gaming expertise, “Tonight on the Rock Powered by Samsung Galaxy,” which launches Tuesday, September 20.

“Tonight on the Rock Powered by Samsung Galaxy” takes followers on an thrilling journey contained in the metaverse the place gamers can discover a fictional model of well-known New York Metropolis landmarks resembling Central Park and Occasions Sq. together with iconic “The Tonight Present” areas such because the Rockefeller Middle and Studios. 6b. A sequence of mini-games impressed by “The Tonight Present” favorites resembling Large Pong may be unlocked, in addition to recreation modes resembling Race Up the Rock, Cabbie Crash Course and Escape Studio 6B the place gamers enterprise throughout the digital world. To stage up, gamers can use in-game power-ups that includes Samsung’s newest and bestselling cellular gadgets, together with the Galaxy Z Fold4, Galaxy Watch5, Galaxy Buds 2 Professional, and Galaxy Tab S8 Extremely.

To play without spending a dime, followers can merely obtain Fortnite on Android and lots of browser-enabled gadgets, PC, and consoles together with XBOX, PlayStation and Nintendo Swap. With each single participant and multiplayer choices, “Tonight on the Rock Powered by Samsung Galaxy” may be loved by all relations and followers world wide.


Take a look at a clip from final evening’s episode of “The Tonight Present Starring Jimmy Fallon” that teases the brand new digital expertise:

Followers can tune in to “The Tonight Present Starring Jimmy Fallon” on Wednesday, September 21 at 11:35PM EST/PT for a particular in-show integration that displays one of many video games outdoors of real-life 30 Rock.

“At Samsung, we’re all the time searching for alternatives to provide customers distinctive experiences with their Galaxy gadgets,” mentioned Janet Lee, Senior Vice President of Cell Expertise at Samsung Electronics America. “Tonight on the Rock” empowers followers with a novel social journey on the coronary heart of 30 Rock, all enhanced by Samsung’s in-game power-ups because of the Galaxy ecosystem. We’re very excited to supply the first-of-its-kind interactive gaming expertise “Tonight Present” For late-night followers, in a means that honors our longstanding artistic partnership.”

“Over the previous few years, I have been lucky sufficient to associate with Samsung on virtually any thought we may dream up,” “The Tonight Present Starring Jimmy Fallon,” mentioned Jimmy Fallon, presenter of “The Tonight Present Starring Jimmy Fallon.” “This time, I requested them if we may do one thing with Fortnite. They mentioned sure instantly, and we created a gaming expertise that introduced collectively followers of the Tonight Present and followers of Fortnite. I believe it is vitally becoming as a result of all of us share the identical mission of bringing individuals from all around the world collectively. to have enjoyable “.

“We’ve got collaborated with Samsung on distinctive and fascinating integrations over the previous few years to ship distinctive experiences to ‘Tonight Present’ audiences that they can not join with anyplace else,” mentioned Mark Marshall, President. Promoting & Partnerships, NBCUniversal. With our companions because the trade delves deeper into technology-enabled activations like metaverse platforms which are redefining interactive promoting inside distinct components of IP like NBC’s Late Evening roster.”

Samsung has creatively collaborated with “The Tonight Present Starring Jimmy Fallon” for quite a lot of thrilling activations resembling a customized 60-second Tremendous Bowl marketing campaign, the first-ever “The Tonight Present” movie competition, 5 Boroughs Version, and extra not too long ago shocked Three Selfless Academics on Mom’s Day and Nationwide Instructor’s Day with Galaxy Bundle and $25,000.

“Tonight on the Rock Powered by Samsung Galaxy” is one other instance of Samsung’s ongoing innovation integrating Galaxy expertise with the metaverse and past. In January, Samsung unveiled the Samsung 837X – a web based heart and stadium that replicates the Samsung Flagship retailer in New York Metropolis. This summer season, Samsung launched the “Samsung Famous person Galaxy” on Roblox, that includes the Galaxy Z Flip3 because the hero gadget and pop artist Charli XCX as players’ information all through the expertise. Charli XCX’s ultimate in-game efficiency was nominated for a MTV Video Music Award within the newly submitted “Finest Metaverse Efficiency” class.

*That is an independently created Fortnite expertise and isn’t sponsored, endorsed, or managed by Epic Video games, Inc.