J Balvin’s new bilingual mental health app, OYE, wants to turn emotion into creativity – NBC New York

When J Balvin discovered himself struggling to compose music amid his struggles with psychological well being, he made the troublesome determination to hunt assist. Now, he makes use of what he is discovered to assist others.

Colombian singer-born Jose Alvaro Osorio Balvin is without doubt one of the best-selling Latin music artists of this technology, recognized for breaking obstacles by sound, trend and artwork. After opening up publicly about his private struggles with anxiousness and melancholy, he launched OYE, a bilingual well being app. Goal? To empower anybody within the Latinx neighborhood – and different cultures – who battle with psychological well being by offering an area to assist channel their feelings into creativity.

“Alone journey, I’ve discovered it troublesome to seek out my creativity whereas coping with private psychological well being struggles,” J Balvin, referred to as the app’s Chief Dream Officer, shared a press release to TODAY. “Nevertheless, after understanding and tapping into the powers of artistic wellness and utilizing my artistic imaginative and prescient to supply actual options for myself, I used to be in a position to really feel higher and categorical myself in new ways in which I did not know had been potential.”

His assertion continued, “For this reason I created OYE – to deliver a deeper understanding of the therapeutic powers of those artistic wellness practices to the worldwide neighborhood – for each Spanish and English audio system around the globe.”

The app has been within the works for a couple of yr, OYE co-founders Mario Chamorro and Patrick Dodd advised TODAY through Zoom. They formally began constructing the app together with Balvin in late 2021. The app’s title — which interprets to “hear” — was chosen after Chamorro and Dowd mentioned how they may enhance the quantity of significant listening for individuals.

From the beginning, the group needed to create a platform that would assist individuals really feel higher throughout the Americas. To attain this mission, they knew that their software needed to be absolutely bilingual.

“We had a full design and creation course of in each languages,” Dodd stated. “It is simply a part of our DNA. And I feel we’re additionally very impressed by our co-founder and chief dreamer Jose, who has sung in Spanish all through his profession, whilst he was below nice stress to turn out to be a world celebrity. He at all times gave the impression to be true to the place he was from. And he feels that it is extremely vital to defend Spanish as a world language.”

In accordance with the SAMHSA Nationwide Survey on Substance Use and Well being, psychological well being points are on the rise for Hispanic, Hispanic, or Hispanic individuals between the ages of 12-49. The American Psychological Well being Group notes that challenges inside these communities are solely exacerbated by a scarcity of bilingual or Spanish-speaking psychological well being professionals, usually mixed with poor communication from well being care suppliers.

Nevertheless, Chamorro and Dowd emphasised that OYE is for everybody, not simply Spanish audio system, because the app can simply be toggled between language preferences.


Chief Working Officer and Co-Founder Patrick Dodd and CEO and Co-Founder Mario Chamorro.

Amongst OYE’s options is an emotional check-in instrument with about 100 emotions to select from – akin to “not ” to “lonely”, “fearful” or “peaceable” – which is able to then present the person with content material tailor-made to the particular person’s present emotional state.

There are additionally 5 to 30 minute artistic well being train movies, a private aim setting instrument, and downloadable generative artwork that tracks private development and might be shared with pals. There are additionally aware notices that may encourage perseverance, self-love, and accountability.

From Mexico, Head of Wellness Marie Serra helped construct an “eclectic and holistic group of well being educators,” Dodd shared, which incorporates shamans, healers, dancers, meditation specialists, and yogis, amongst others, from completely different elements of Latin America. Vin’s psychotherapist, Carlos Lopez, can be a member of the Well being Board.


A have a look at the options provided by the OYE app.

As a part of the appliance, members are additionally invited to turn out to be “OYE Creators” themselves and are inspired to share how they strategy and handle their psychological well being.

“We consider that each artist is a healer, and each healer is an artist, and we consider in each particular person Human Chamorro stated. “We’re simply bringing collectively this neighborhood of people that categorical how they handle their feelings to unleash their artistic selves and form their future.”

Above all, the aim of OYE is to assist the world really feel higher by offering quick access to a complete suite of practices from Latin America. Globally, Dodd stated, they “wish to shift emotional wellness from one thing seen as a non-public burden to one thing seen as a robust useful resource for creating the life you wish to stay.”

Having a useful resource that may curate content material from psychological well being specialists and full it in both English or Spanish in an easy-to-follow means, Chamorro added, “is a extremely highly effective factor.”

OYE is now accessible for obtain through the Apple App Retailer and Google Play. The corporate will supply a month-long free trial along side Hispanic Heritage Month and World Psychological Well being Day on October 10, adopted by subscription choices beginning at $4.99 a month.

throughout Spanish Heritage MonthAt this time, TODAY shares the neighborhood’s historical past, ache, pleasure, and delight. We spotlight Hispanic pioneers and rising voices. TODAY might be publishing private articles, tales, movies, and specials all through September and October. For extra, head right here.

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