J Balvin’s new bilingual mental health app, OYE, wants to turn emotion into creativity – NBC Bay Area

When J Balvin discovered himself struggling to compose music amid his struggles with psychological well being, he made the tough choice to hunt assist. Now, he makes use of what he is realized to assist others.

Colombian singer-born Jose Alvaro Osorio Balvin is likely one of the best-selling Latin music artists of this technology, identified for breaking obstacles by sound, vogue and artwork. After opening up publicly about his private struggles with anxiousness and despair, he launched OYE, a bilingual well being app. Goal? To empower anybody within the Latinx neighborhood – and different cultures – who wrestle with psychological well being by offering an area to assist channel their feelings into creativity.

“Alone journey, I’ve discovered it tough to search out my creativity whereas coping with private psychological well being struggles,” J Balvin, referred to as the app’s Chief Dream Officer, shared an announcement to TODAY. “Nonetheless, after understanding and tapping into the powers of artistic wellness and utilizing my artistic imaginative and prescient to supply actual options for myself, I used to be in a position to really feel higher and specific myself in new ways in which I did not know had been doable.”

His assertion continued, “That is why I created OYE – to deliver a deeper understanding of the therapeutic powers of those artistic wellness practices to the worldwide neighborhood – for each Spanish and English audio system around the globe.”

The app has been within the works for a few yr, OYE co-founders Mario Chamorro and Patrick Dodd instructed TODAY by way of Zoom. They formally began constructing the app together with Balvin in late 2021. The app’s title — which interprets to “pay attention” — was chosen after Chamorro and Dowd mentioned how they may enhance the quantity of significant listening for individuals.

From the beginning, the workforce needed to create a platform that would assist individuals really feel higher throughout the Americas. To realize this mission, they knew that their utility needed to be absolutely bilingual.

“We had a full design and creation course of in each languages,” Dodd stated. “It is simply a part of our DNA. And I believe we’re additionally very impressed by our co-founder and chief dreamer Jose, who has sung in Spanish all through his profession, whilst he was underneath nice stress to turn out to be a worldwide famous person. He all the time appeared to be true to the place he was from. And he feels that it is rather necessary to defend Spanish as a worldwide language.”

Based on the SAMHSA Nationwide Survey on Substance Use and Well being, psychological well being points are on the rise for Hispanic, Hispanic, or Hispanic individuals between the ages of 12-49. The American Psychological Well being Group notes that challenges inside these communities are solely exacerbated by a scarcity of bilingual or Spanish-speaking psychological well being professionals, typically mixed with poor communication from well being care suppliers.

Nonetheless, Chamorro and Dowd emphasised that OYE is for everybody, not simply Spanish audio system, because the app can simply be toggled between language preferences.


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Chief Working Officer and Co-Founder Patrick Dodd and CEO and Co-Founder Mario Chamorro.

Amongst OYE’s options is an emotional check-in instrument with about 100 emotions to select from – reminiscent of “not ” to “lonely”, “fearful” or “peaceable” – which is able to then present the consumer with content material tailor-made to the individual’s present emotional state.

There are additionally 5 to 30 minute artistic well being train movies, a private objective setting instrument, and downloadable generative artwork that tracks private development and might be shared with mates. There are additionally aware notices that can encourage perseverance, self-love, and accountability.

From Mexico, Head of Wellness Marie Serra helped construct an “eclectic and holistic group of well being educators,” Dodd shared, which incorporates shamans, healers, dancers, meditation specialists, and yogis, amongst others, from totally different elements of Latin America. Vin’s psychotherapist, Carlos Lopez, can also be a member of the Well being Board.


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A take a look at the options provided by the OYE app.

As a part of the applying, members are additionally invited to turn out to be “OYE Creators” themselves and are inspired to share how they method and handle their psychological well being.

“We imagine that each artist is a healer, and each healer is an artist, and we imagine in each individual Human Chamorro stated. “We’re simply bringing collectively this neighborhood of people that specific how they handle their feelings to unleash their artistic selves and form their future.”

Above all, the aim of OYE is to assist the world really feel higher by offering quick access to a complete suite of practices from Latin America. Globally, Dodd stated, they “wish to shift emotional wellness from one thing seen as a non-public burden to one thing seen as a strong useful resource for creating the life you wish to stay.”

Having a useful resource that may curate content material from psychological well being specialists and full it in both English or Spanish in an easy-to-follow approach, Chamorro added, “is a extremely highly effective factor.”

OYE is now obtainable for obtain by way of the Apple App Retailer and Google Play. The corporate will supply a month-long free trial along side Hispanic Heritage Month and World Psychological Well being Day on October 10, adopted by subscription choices beginning at $4.99 a month.

throughout Spanish Heritage MonthAt the moment, TODAY shares the neighborhood’s historical past, ache, pleasure, and pleasure. We spotlight Hispanic pioneers and rising voices. TODAY can be publishing private articles, tales, movies, and specials all through September and October. For extra, head right here.

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